Top Beauty & Cosmetics Websites in Romania

Name: Top websites in Romania (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Romania, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ro

2.01M

13.2%265.45K

86.8%1.75M

↓25.43%

↓5.99%

Direct

fragrantica.com

499.01K

16.81%83.9K

83.19%415.11K

↓24.75%

↑0.88%

Direct

sephora.ro

407.44K

14.59%59.46K

85.41%347.98K

↓26.98%

↓10.63%

Direct

catalog-az.ro

373.18K

3.94%14.69K

96.06%358.49K

↓21.97%

↑33.1%

Direct

douglas.ro

368.66K

14.11%52.03K

85.89%316.63K

↓59.34%

↑28.3%

Direct

fragrantica.ro

294.71K

22.63%66.69K

77.37%228.01K

↓17.13%

↑9.97%

Direct

doterra.com

265.49K

20.03%53.17K

79.97%212.32K

↓34.43%

↓22.1%

Direct

oriflame.com

236.66K

2%4.73K

98%231.94K

↓35.31%

↓18.52%

Direct

cupio.ro

221.72K

4.12%9.13K

95.88%212.59K

↓60.66%

↑21.34%

Direct

makeup.ro

172.96K

18.22%31.52K

81.78%141.45K

↓39.5%

↓36.6%

Direct

parfimo.ro

159.39K

21.11%33.65K

78.89%125.74K

↓54.15%

↑14.94%

Direct

farmec.ro

147.09K

16.15%23.75K

83.85%123.34K

↓23.99%

↓30.69%

Direct

esteto.ro

133.08K

8.76%11.66K

91.24%121.42K

↓60.67%

↓21.28%

Direct

nala.ro

127.24K

7.5%9.55K

92.5%117.69K

↓12.37%

↓2.11%

Direct

xpertbeauty.ro

124.53K

9.8%12.2K

90.2%112.33K

↓44.24%

↑25.2%

Direct

vivantis.ro

121.81K

29.6%36.06K

70.4%85.76K

↓59.55%

↑5.69%

Direct

rituals.com

93.24K

15.95%14.87K

84.05%78.37K

↓60.62%

↑182.8%

Direct

yves-rocher.ro

91.95K

7.7%7.08K

92.3%84.87K

↓48.15%

↓22.07%

Direct

sole.ro

88.14K

19.46%17.16K

80.54%70.99K

↑3.87%

↑27.15%

Direct

salonprovider.ro

81.47K

16.79%13.68K

83.21%67.79K

↓79.94%

↑45.85%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Romania on February 2026

As of February 2026, notino.ro leads Beauty & Cosmetics in Romania with 2.01M monthly visits. Its audience skews mobile-first (13.2% desktop / 13.2% mobile), and traffic is down month over month -25.43% and down year over year -5.99%. fragrantica.com holds second with 499.01K visits and a mobile-leaning mix (16.81% desktop / 83.19% mobile), while sephora.ro ranks third with 407.44K visits.

Across the leaders, dodostyle.ro is the most mobile-first (100% of visits), whereas danessamyricksbeauty.eu is the most desktop-reliant (100%). Momentum favors alpecin.com in the latest month (5,390.71%), while biobeauty.ro shows the steepest pullback.

Acquisition patterns also differ: notino.ro is driven primarily by search, notino.ro by direct, and notino.ro by referral; overall, 91 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Romania