Top Insurance Websites in the United States

Name: Top websites in United States (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in the United States, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

progressive.com

45.4M

17.69%8.03M

82.31%37.37M

↓10.92%

↑19.39%

Direct

uhc.com

22.87M

26.26%6M

73.74%16.86M

↓27.28%

↑9.77%

Direct

statefarm.com

19.78M

25.99%5.14M

74.01%14.64M

↓7.94%

↓9.49%

Direct

aaa.com

18.02M

23.94%4.32M

76.06%13.71M

↓20.27%

↑20.46%

Direct

geico.com

16.7M

28.86%4.82M

71.14%11.88M

↓9.04%

↑11.21%

Direct

healthcare.gov

15.26M

18.4%2.81M

81.6%12.45M

↓38.46%

↓33.74%

Direct

usaa.com

14.86M

51.42%7.64M

48.58%7.22M

↓14.66%

↓15.49%

Direct

allstate.com

12.92M

27.79%3.59M

72.21%9.33M

↓24.55%

↓14.47%

Direct

humana.com

10.88M

24.56%2.67M

75.44%8.21M

↓17.39%

↓0.66%

Direct

aetna.com

10.25M

39.09%4.01M

60.91%6.25M

↓22.45%

↓7.82%

Direct

yourtexasbenefits.com

9.73M

7%680.98K

93%9.05M

↓21.8%

↓11.03%

Direct

cigna.com

9.29M

46.98%4.36M

53.02%4.92M

↓18.34%

↓11.18%

Direct

directauto.com

8.59M

4.14%355.97K

95.86%8.24M

↑4.64%

↑63.95%

Direct

ambetterhealth.com

8.32M

15.85%1.32M

84.15%7M

↓36.5%

↑26.55%

Direct

anthem.com

8.13M

42.24%3.43M

57.76%4.69M

↓31.16%

↑7.79%

Direct

insurify.com

7.14M

8.68%619.78K

91.32%6.52M

↓26.25%

↑28.45%

Direct

medicare.gov

6.99M

50.5%3.53M

49.5%3.46M

↓13.34%

↓5.86%

Direct

availity.com

6.87M

97.22%6.67M

2.78%190.68K

↓15.73%

↓23.63%

Direct

libertymutual.com

6.46M

20.97%1.35M

79.03%5.1M

↓15%

↑13.93%

Direct

healthybenefitsplus.com

5.5M

11.24%618.95K

88.76%4.89M

↓33.08%

↓15.7%

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Key Insights on Top Insurance Websites in the United States on February 2026

As of February 2026, progressive.com leads Insurance in the United States with 45.4M monthly visits. Its audience skews mobile-first (17.69% desktop / 17.69% mobile), and traffic is down month over month -10.92% and up year over year 19.39%. uhc.com holds second with 22.87M visits and a mobile-leaning mix (26.26% desktop / 73.74% mobile), while statefarm.com ranks third with 19.78M visits.

Across the leaders, directauto.com is the most mobile-first (95.86% of visits), whereas availity.com is the most desktop-reliant (97.22%). Momentum favors bcbssettlement.com in the latest month (640.76%), while doculivery.com shows the steepest pullback.

Acquisition patterns also differ: progressive.com is driven primarily by search, progressive.com by direct, and progressive.com by referral; overall, 78 of the top 100 sites are direct-led, 3 are search-led, and 19 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in the United States