Top Insurance Websites in the United Kingdom

Name: Top websites in United Kingdom (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in the United Kingdom, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

comparethemarket.com

12.77M

23.24%2.97M

76.76%9.81M

↑18.1%

↑28.49%

Direct

moneysupermarket.com

10.07M

27.67%2.79M

72.33%7.29M

↑20.82%

↑19.58%

Direct

admiral.com

6.66M

24.95%1.66M

75.05%5M

↑19.44%

↑44.82%

Direct

confused.com

5.83M

26.51%1.55M

73.49%4.29M

↑22.05%

↑8.49%

Direct

gocompare.com

5.46M

24.89%1.36M

75.11%4.1M

↑17.9%

↑12.67%

Direct

aviva.co.uk

4.99M

33.1%1.65M

66.9%3.34M

↑5.35%

↑31.02%

Direct

hastingsdirect.com

3.74M

17.7%661.67K

82.3%3.08M

↑21.82%

↑70.58%

Direct

1stcentralinsurance.com

2.36M

11.48%270.9K

88.52%2.09M

↑10.49%

↑61.56%

Direct

mib.org.uk

1.85M

12.5%230.6K

87.5%1.61M

↑7.23%

↑43.4%

Direct

domesticandgeneral.com

1.72M

11.57%198.98K

88.43%1.52M

↑14.73%

↑47.22%

Direct

legalandgeneral.com

1.63M

22.67%369.94K

77.33%1.26M

↑9.36%

↑41.71%

Direct

vitality.co.uk

1.57M

23.36%365.6K

76.64%1.2M

↓0.25%

↑23.95%

Direct

esure.com

1.26M

10.91%137.82K

89.09%1.13M

↑16.92%

↑33.6%

Direct

simplybusiness.co.uk

1.25M

13.72%170.99K

86.28%1.07M

↑27.07%

↑33.93%

Direct

premiumcredit.com

1.17M

7.15%83.62K

92.85%1.09M

↑19.32%

↑167.94%

Direct

axahealth.co.uk

1.17M

25.65%299.59K

74.35%868.38K

↑6.72%

↑58.23%

Direct

insure-systems.co.uk

1.16M

16.81%195.21K

83.19%966.36K

↑10.47%

↑25.82%

Direct

directline.com

1.13M

25.49%288.88K

74.51%844.41K

↑23.23%

↑27.65%

Direct

royallondon.com

1.09M

30.32%331.88K

69.68%762.59K

↑5.22%

↑31.92%

Direct

acorninsure.co.uk

1.02M

11.09%112.77K

88.91%904.22K

↑2.51%

↑142.72%

Direct

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Key Insights on Top Insurance Websites in the United Kingdom on March 2026

As of March 2026, comparethemarket.com leads Insurance in the United Kingdom with 12.77M monthly visits. Its audience skews mobile-first (23.24% desktop / 23.24% mobile), and traffic is up month over month 18.1% and up year over year 28.49%. moneysupermarket.com holds second with 10.07M visits and a mobile-leaning mix (27.67% desktop / 72.33% mobile), while admiral.com ranks third with 6.66M visits.

Across the leaders, carpenters-law.co.uk is the most mobile-first (95.92% of visits), whereas standardlife.com is the most desktop-reliant (42.13%). Momentum favors healthshield.co.uk in the latest month (70.68%), while motoreasy.com shows the steepest pullback.

Acquisition patterns also differ: comparethemarket.com is driven primarily by search, comparethemarket.com by direct, and comparethemarket.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in the United Kingdom