Top Insurance Websites in Thailand

Name: Top websites in Thailand (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Thailand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kasikornbank.com

11.72M

16.36%1.92M

83.64%9.8M

↓19.28%

↓16.69%

Direct

krungthai.com

7.83M

21.36%1.67M

78.64%6.16M

↓40.44%

↑88.77%

Direct

nhso.go.th

1.53M

75.46%1.16M

24.54%375.92K

↑3.09%

↓22.46%

Direct

scb.co.th

1.31M

31.87%417.82K

68.13%893.26K

↓47.55%

↓44.12%

Direct

aia.co.th

586.71K

51.11%299.89K

48.89%286.82K

↓23.31%

↓28.5%

Direct

muangthai.co.th

514.67K

52.87%272.08K

47.13%242.58K

↓58.38%

↑20.95%

Direct

honda.co.th

503.31K

26.13%131.53K

73.87%371.78K

↓62.99%

↓40.04%

Direct

fwd.co.th

444.94K

15.2%67.64K

84.8%377.29K

↑17.31%

↓53.88%

Direct

tqm.co.th

409.05K

29.57%120.96K

70.43%288.1K

↓16.74%

↓19.79%

Direct

efinancethai.com

342.7K

97.55%334.31K

2.45%8.39K

↓7.75%

↓38.64%

Referral

thailife.com

332.76K

57.76%192.21K

42.24%140.55K

↑73.82%

↓25.67%

Direct

roojai.com

319.65K

30.62%97.88K

69.38%221.77K

↓49.12%

↓39.98%

Direct

rvp.co.th

297.27K

66.3%197.09K

33.7%100.19K

↓38.77%

↑6.58%

Direct

allianz.co.th

284.47K

46.22%131.47K

53.78%153K

↓63.2%

↑22.31%

Direct

uob.co.th

208.35K

69.97%145.77K

30.03%62.57K

↓18.73%

↓46.3%

Direct

krungthai-axa.co.th

207.19K

76.82%159.17K

23.18%48.02K

↑27.81%

↓36.84%

Direct

counterservice.co.th

179.49K

8.12%14.58K

91.88%164.91K

↑45.97%

↑18.68%

Direct

viriyah.co.th

176.88K

63.04%111.5K

36.96%65.38K

↓26.95%

↓14.96%

Direct

chubb.com

171.51K

58.7%100.68K

41.3%70.83K

↓50.38%

↑4.31%

Search

oic.or.th

144.05K

59.45%85.63K

40.55%58.42K

↓21.75%

↑6.47%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Insurance Websites in Thailand on February 2026

As of February 2026, kasikornbank.com leads Insurance in Thailand with 11.72M monthly visits. Its audience skews mobile-first (16.36% desktop / 16.36% mobile), and traffic is down month over month -19.28% and down year over year -16.69%. krungthai.com holds second with 7.83M visits and a mobile-leaning mix (21.36% desktop / 78.64% mobile), while nhso.go.th ranks third with 1.53M visits.

Across the leaders, battleface.com is the most mobile-first (100% of visits), whereas smileinsure.co.th is the most desktop-reliant (100%). Momentum favors taxcalculator.pk in the latest month (16,586.15%), while dhipaya.co.th shows the steepest pullback.

Acquisition patterns also differ: kasikornbank.com is driven primarily by search, kasikornbank.com by direct, and kasikornbank.com by referral; overall, 78 of the top 100 sites are direct-led, 17 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Thailand