Top Publishing Websites in the United Kingdom

Name: Top websites in United Kingdom (Publishing)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Publishing Websites in the United Kingdom, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

2.83B

34.16%965.28M

65.84%1.86B

↓2.32%

↑14.26%

Direct

netflix.com

60.39M

81.85%49.43M

18.15%10.96M

↓5.96%

↓21.36%

Direct

dailymail.co.uk

48.07M

47.21%22.69M

52.79%25.38M

↓8.88%

↓30.88%

Direct

apple.com

47.2M

26.37%12.45M

73.63%34.75M

↓0.89%

↑54.12%

Direct

theguardian.com

42.52M

46.36%19.71M

53.64%22.81M

↓8.04%

↓34.1%

Direct

sky.com

32.94M

37.17%12.25M

62.83%20.7M

↓5.2%

↓21.53%

Direct

nytimes.com

26.07M

30.06%7.84M

69.94%18.24M

↓7.48%

↓15.59%

Direct

bbcgoodfood.com

23.77M

9.08%2.16M

90.92%21.61M

↑2.11%

↑23.22%

Direct

itv.com

21.75M

47.57%10.35M

52.43%11.4M

↑11.14%

↓22%

Direct

disneyplus.com

19.55M

60.31%11.79M

39.69%7.76M

↓4.82%

↑4.1%

Direct

thesun.co.uk

18.44M

29.15%5.38M

70.85%13.07M

↓14.18%

↓33.34%

Direct

quora.com

16.48M

32.33%5.33M

67.67%11.16M

↓9.13%

↓43.46%

Direct

mirror.co.uk

14.47M

32.44%4.69M

67.56%9.77M

↓8.96%

↓41.9%

Direct

express.co.uk

13.71M

35.23%4.83M

64.77%8.88M

↑4.3%

↓40.92%

Direct

independent.co.uk

12.36M

30.57%3.78M

69.43%8.58M

↓7.4%

↓37.36%

Direct

nih.gov

7.79M

58.19%4.53M

41.81%3.26M

↓3.58%

↓25.13%

Direct

homeoffice.gov.uk

6.56M

29.53%1.94M

70.47%4.62M

↑11.9%

↑0.45%

Direct

xbox.com

6.2M

25.39%1.57M

74.61%4.62M

↑3.15%

↓20.42%

Direct

metro.co.uk

5.99M

27.82%1.67M

72.18%4.32M

↓20.14%

↓45.42%

Direct

manchestereveningnews.co.uk

5.65M

31.02%1.75M

68.98%3.9M

↓25.01%

↓29.59%

Direct

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Key Insights on Top Publishing Websites in the United Kingdom on February 2026

As of February 2026, google.com leads Publishing in the United Kingdom with 2.83B monthly visits. Its audience skews mobile-first (34.16% desktop / 34.16% mobile), and traffic is down month over month -2.32% and up year over year 14.26%. netflix.com holds second with 60.39M visits and a desktop-leaning mix (81.85% desktop / 18.15% mobile), while dailymail.co.uk ranks third with 48.07M visits.

Across the leaders, phys.org is the most mobile-first (98.1% of visits), whereas elsevier.com is the most desktop-reliant (91.09%). Momentum favors gordonramsayrestaurants.com in the latest month (196.01%), while dailyrecord.co.uk shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 94 of the top 100 sites are direct-led, 4 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Publishing Websites in the United Kingdom