Top Gambling Websites in the United Kingdom

Name: Top websites in United Kingdom (Gambling)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Gambling Websites in the United Kingdom, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

national-lottery.co.uk

14.5M

30.4%4.41M

69.6%10.09M

↓18.69%

↑2.85%

Direct

bet365.com

12.41M

37.43%4.65M

62.57%7.77M

↑3.5%

↓14.53%

Direct

paddypower.com

9.15M

30.21%2.76M

69.79%6.38M

↓1.74%

↑0.61%

Direct

williamhill.com

8.74M

28.7%2.51M

71.3%6.23M

↓3.86%

↓10.47%

Direct

ladbrokes.com

8.48M

31.11%2.64M

68.89%5.84M

↓2.4%

↑5.56%

Direct

skybet.com

8.32M

32.07%2.67M

67.93%5.65M

↓1.95%

↓18.47%

Direct

skyvegas.com

8.23M

12.08%993.92K

87.92%7.24M

↑4.63%

↑43.24%

Direct

coral.co.uk

7.87M

25.78%2.03M

74.22%5.84M

↑4.35%

↑1.32%

Direct

betfair.com

6.75M

43.29%2.92M

56.71%3.83M

↓14.05%

↓5.46%

Direct

postcodelottery.co.uk

6.02M

9.69%583.22K

90.31%5.43M

↑3.27%

↑120.26%

Direct

betfred.com

4.7M

25.06%1.18M

74.94%3.52M

↑4.87%

↓8.96%

Direct

unibet.co.uk

3.71M

14.05%520.85K

85.95%3.19M

↓2.56%

↓23.38%

Direct

sportinglife.com

3.39M

43.56%1.48M

56.44%1.91M

↓12.33%

↓40.74%

Direct

racingpost.com

3.36M

52.27%1.76M

47.73%1.61M

↓10.6%

↓19.72%

Direct

mrq.com

3.18M

11.81%375.59K

88.19%2.8M

↓2.16%

↑203.08%

Direct

galabingo.com

3.02M

19.53%589.32K

80.47%2.43M

↓11.02%

↑31.03%

Direct

foxybingo.com

2.97M

19.35%574.75K

80.65%2.4M

↓6.98%

↑39.55%

Direct

32red.com

2.91M

11.37%331.36K

88.63%2.58M

↑0.18%

↑188.3%

Direct

tombola.co.uk

2.73M

31.53%859.36K

68.47%1.87M

↓0.15%

↑3.1%

Direct

midnite.com

2.51M

22.08%553.6K

77.92%1.95M

↑13.75%

↑349.87%

Direct

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Key Insights on Top Gambling Websites in the United Kingdom on February 2026

As of February 2026, national-lottery.co.uk leads Gambling in the United Kingdom with 14.5M monthly visits. Its audience skews mobile-first (30.4% desktop / 30.4% mobile), and traffic is down month over month -18.69% and up year over year 2.85%. bet365.com holds second with 12.41M visits and a mobile-leaning mix (37.43% desktop / 62.57% mobile), while paddypower.com ranks third with 9.15M visits.

Across the leaders, blueprintgaming.com is the most mobile-first (99.73% of visits), whereas attheraces.com is the most desktop-reliant (70.34%). Momentum favors lottomart.com in the latest month (50.84%), while quinnbet.com shows the steepest pullback.

Acquisition patterns also differ: national-lottery.co.uk is driven primarily by search, national-lottery.co.uk by direct, and national-lottery.co.uk by referral; overall, 98 of the top 100 sites are direct-led, 0 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Gambling Websites in the United Kingdom