Top Retail Websites in New Zealand

Name: Top websites in New Zealand (Retail)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aliexpress.com

4.1M

35.65%1.46M

64.35%2.64M

↑0.46%

↑10.67%

Direct

pbtech.co.nz

3.63M

41.72%1.51M

58.28%2.11M

↓13.9%

↑2.22%

Direct

kmart.co.nz

3.4M

29.9%1.02M

70.1%2.38M

↓21.68%

↑29.69%

Direct

bunnings.co.nz

2.78M

32.1%892.42K

67.9%1.89M

↓42.37%

↑16.97%

Direct

thewarehouse.co.nz

2.64M

35.59%941.07K

64.41%1.7M

↓32.67%

↑8.86%

Direct

chemistwarehouse.co.nz

2.41M

24.74%595.38K

75.26%1.81M

↓32.61%

↑73.12%

Direct

mitre10.co.nz

2.36M

29.06%684.57K

70.94%1.67M

↓44.88%

↑9.21%

Direct

farmers.co.nz

1.74M

24.48%426.2K

75.52%1.32M

↓22.88%

↑45.74%

Direct

amazon.com.au

1.7M

43.23%733.66K

56.77%963.55K

↓29.11%

↑17.7%

Direct

paknsave.co.nz

1.55M

35.91%555.9K

64.09%991.94K

↓8.06%

↑18.15%

Direct

shein.com

1.47M

29.67%435.94K

70.33%1.03M

↓19.61%

↑114.87%

Direct

newworld.co.nz

1.45M

30.15%436.91K

69.85%1.01M

↓13.79%

↑1.76%

Direct

noelleeming.co.nz

1.42M

32.1%454.88K

67.9%962.14K

↓34.02%

↑9.81%

Direct

briscoes.co.nz

1.39M

25.83%358.59K

74.17%1.03M

↓57.52%

↑6.42%

Direct

samsung.com

1.36M

11.64%158.82K

88.36%1.21M

↓42.46%

↑1.64%

Direct

jbhifi.co.nz

1.32M

35.64%470.3K

64.36%849.24K

↓58.35%

↑57.97%

Direct

etsy.com

1.28M

38.35%492.44K

61.65%791.66K

↓12.1%

↓16.02%

Direct

ebay.com

1.28M

43.21%551.98K

56.79%725.39K

↓14.52%

↑1.73%

Direct

mightyape.co.nz

1.26M

41.7%526.22K

58.3%735.81K

↓34.79%

↓0.23%

Direct

cheapies.nz

1.19M

29.73%353.31K

70.27%835.2K

↑12.6%

↓34.12%

Direct

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Key Insights on Top Retail Websites in New Zealand on February 2026

As of February 2026, aliexpress.com leads Retail in New Zealand with 4.1M monthly visits. Its audience skews mobile-first (35.65% desktop / 35.65% mobile), and traffic is up month over month 0.46% and up year over year 10.67%. pbtech.co.nz holds second with 3.63M visits and a mobile-leaning mix (41.72% desktop / 58.28% mobile), while kmart.co.nz ranks third with 3.4M visits.

Across the leaders, novels.pl is the most mobile-first (100% of visits), whereas designerwardrobe.co.nz is the most desktop-reliant (81.47%). Momentum favors vapeshed.co.nz in the latest month (909.36%), while tradedepot.co.nz shows the steepest pullback.

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 89 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in New Zealand