Top Military Websites in New Zealand

Name: Top websites in New Zealand (Military)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Military Websites in New Zealand, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nzdf.mil.nz

121.51K

55.41%67.33K

44.59%54.18K

↑23.89%

↓16.31%

Direct

cadetnet.org.nz

107.99K

17.61%19.02K

82.39%88.97K

↓22.37%

↑114.11%

Direct

armyandoutdoors.co.nz

43.77K

36.76%16.09K

63.24%27.68K

↓31.42%

↓22.93%

Direct

defencecareers.mil.nz

38.36K

64.68%24.81K

35.32%13.55K

↓14.41%

↑0.34%

Direct

militarytimes.com

29.15K

5.21%1.52K

94.79%27.63K

↑1,348.29%

↑335.95%

Direct

defence.gov.au

27.77K

13.4%3.72K

86.6%24.05K

↑2.59%

↑32.59%

Direct

airforcemuseum.co.nz

18.33K

27.26%5K

72.74%13.33K

↑298.69%

↓41.45%

Direct

defensa.com

16.6K

-

100%16.6K

↑316.54%

↑876.03%

Direct

navalnews.com

14.8K

32.18%4.76K

67.82%10.04K

↑72.68%

↓58.84%

Direct

breakingdefense.com

11.97K

6.74%807

93.26%11.16K

↑755.61%

↓34.96%

Direct

awm.gov.au

11.6K

19.39%2.25K

80.61%9.35K

↑519.55%

↓12.62%

Search

taskandpurpose.com

10.48K

6.91%724

93.09%9.76K

↑1,136.2%

↑422.02%

Search

usni.org

8.83K

16.88%1.49K

83.12%7.34K

↑21.05%

↑20.82%

Direct

seaforces.org

8.28K

4.09%339

95.91%7.94K

↓70.17%

↑730.17%

Referral

defenceconnect.com.au

7.86K

1.23%97

98.77%7.76K

↑21.35%

↑60.82%

Direct

nam.ac.uk

7.85K

17.01%1.34K

82.99%6.52K

↑410.53%

↓33.89%

Direct

defensenews.com

6.15K

52.72%3.24K

47.28%2.91K

↑2,110.79%

↓64.53%

Direct

tacticalgear.com.au

4.98K

1.95%97

98.05%4.88K

↑1,939.34%

↓21.17%

Search

warontherocks.com

4.19K

30.69%1.29K

69.31%2.91K

↑388.13%

↓18.8%

Direct

armytimes.com

3.41K

-

100%3.41K

↑1,429.15%

↑34.66%

Direct

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Key Insights on Top Military Websites in New Zealand on April 2026

As of April 2026, nzdf.mil.nz leads Military in New Zealand with 121.51K monthly visits. Its audience skews desktop-first (55.41% desktop / 55.41% mobile), and traffic is up month over month 23.89% and down year over year -16.31%. cadetnet.org.nz holds second with 107.99K visits and a mobile-leaning mix (17.61% desktop / 82.39% mobile), while armyandoutdoors.co.nz ranks third with 43.77K visits.

Across the leaders, defensa.com is the most mobile-first (100% of visits), whereas nato.int is the most desktop-reliant (100%). Momentum favors 19squadron.org.nz in the latest month (2,481.25%), while centcom.mil shows the steepest pullback.

Acquisition patterns also differ: nzdf.mil.nz is driven primarily by search, nzdf.mil.nz by direct, and nzdf.mil.nz by referral; overall, 30 of the top 100 sites are direct-led, 57 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Military Websites in New Zealand