Top Retail Websites in Rwanda
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Rwanda, Updated February 2026
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Key Insights on Top Retail Websites in Rwanda on February 2026
As of February 2026, aliexpress.com leads Retail in Rwanda with 33.88K monthly visits. Its audience skews desktop-first (98.24% desktop / 98.24% mobile), and traffic is down month over month -43.51% and up year over year 14.57%. ebay.com holds second with 11.42K visits and a desktop-leaning mix (100% desktop / 0% mobile), while amazon.ae ranks third with 8.21K visits.
Across the leaders, mango.com is the most mobile-first (95.24% of visits), whereas ebay.com is the most desktop-reliant (100%). Momentum favors zoro.com in the latest month (3,316%), while myus.com shows the steepest pullback.
Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 40 of the top 100 sites are direct-led, 36 are search-led, and 17 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Rwanda
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