Top Retail Websites in the Philippines

Name: Top websites in Philippines (Retail)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in the Philippines, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shopee.ph

28.17M

46%12.96M

54%15.21M

↓17.34%

↓0.24%

Direct

lazada.com.ph

15.09M

44.18%6.67M

55.82%8.43M

↓23.04%

↓23.72%

Direct

ebay.com

1.49M

66.55%994.73K

33.45%499.92K

↓14.82%

↓4.66%

Direct

samsung.com

1.43M

22.82%326.74K

77.18%1.1M

↓39.63%

↓28.9%

Direct

shein.com

1.33M

26.56%353.73K

73.44%978.24K

↓3.76%

↑35.51%

Direct

datablitz.com.ph

1.24M

36.79%457.21K

63.21%785.42K

↑35.25%

↑13.32%

Direct

goodreads.com

1.23M

33.34%409.95K

66.66%819.83K

↓8.39%

↓5.24%

Search

aliexpress.com

1.18M

43.65%512.98K

56.35%662.36K

↓18.05%

↓8.81%

Direct

nike.com

1.15M

31.42%362.4K

68.58%791.12K

↓9.87%

↓38.94%

Direct

etsy.com

1.01M

59.2%598.49K

40.8%412.41K

↓3.44%

↓20.15%

Direct

pokemondb.net

836.55K

31.46%263.17K

68.54%573.38K

↓1.78%

↑3.88%

Search

amazon.co.uk

696.64K

85.45%595.29K

14.55%101.35K

↓20.57%

↓18.42%

Direct

walmart.com

616.91K

84.37%520.49K

15.63%96.42K

↓23.37%

↓30.33%

Direct

bulbagarden.net

560.66K

35.2%197.33K

64.8%363.33K

↓39.27%

↓6.05%

Search

ikea.com

554.49K

44.71%247.92K

55.29%306.58K

↑17.81%

↓0.16%

Direct

watsons.com.ph

547.46K

36.15%197.91K

63.85%349.55K

↓17.28%

↓30.37%

Search

nintendo.com

529.55K

28.23%149.5K

71.77%380.05K

↓3.28%

↓17.02%

Direct

adidas.com.ph

508.42K

28.62%145.52K

71.38%362.89K

↓40.64%

↓8.63%

Direct

abenson.com

508.32K

43.29%220.04K

56.71%288.29K

↓1.47%

↓19.8%

Direct

miraculous.to

488.75K

11.95%58.41K

88.05%430.35K

↑245.69%

↑35.94%

Direct

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Key Insights on Top Retail Websites in the Philippines on April 2026

As of April 2026, shopee.ph leads Retail in the Philippines with 28.17M monthly visits. Its audience skews mobile-first (46% desktop / 46% mobile), and traffic is down month over month -17.34% and down year over year -0.24%. lazada.com.ph holds second with 15.09M visits and a mobile-leaning mix (44.18% desktop / 55.82% mobile), while ebay.com ranks third with 1.49M visits.

Across the leaders, epub.pub is the most mobile-first (93.95% of visits), whereas flippback.com is the most desktop-reliant (100%). Momentum favors coca-cola.com in the latest month (280.15%), while dhgate.com shows the steepest pullback.

Acquisition patterns also differ: shopee.ph is driven primarily by search, shopee.ph by direct, and shopee.ph by referral; overall, 73 of the top 100 sites are direct-led, 27 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in the Philippines