Top Retail Websites in Ukraine

Name: Top websites in Ukraine (Retail)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Ukraine, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

olx.ua

43.81M

34.8%15.24M

65.2%28.57M

↓17.15%

↓10.08%

Direct

rozetka.com.ua

35M

39.5%13.83M

60.5%21.18M

↓30.94%

↓2%

Direct

prom.ua

24.86M

32.93%8.19M

67.07%16.68M

↓19.83%

↓4.07%

Direct

ixbt.com

15.06M

1.38%208.22K

98.62%14.85M

↓12.62%

↑79.91%

Direct

aliexpress.com

13.29M

38.83%5.16M

61.17%8.13M

↓27.96%

↑2.68%

Direct

tabletki.ua

12.21M

16.53%2.02M

83.47%10.19M

↓29.97%

↓4.78%

Direct

epicentrk.ua

12.02M

29.42%3.54M

70.58%8.49M

↓36.52%

↑4.14%

Direct

comfy.ua

6.86M

32.23%2.21M

67.77%4.65M

↓29.8%

↑18.26%

Direct

hotline.ua

5.22M

42.86%2.24M

57.14%2.98M

↓38.77%

↓9.98%

Direct

atbmarket.com

5.22M

13.54%706.74K

86.46%4.51M

↓26.36%

↑14.64%

Direct

allo.ua

4.64M

24.38%1.13M

75.62%3.51M

↓41.44%

↓20.51%

Direct

makeup.com.ua

4.64M

23.76%1.1M

76.24%3.54M

↓31%

↑4.69%

Direct

eva.ua

3.96M

22.73%900.66K

77.27%3.06M

↓29.03%

↑15.28%

Direct

shafa.ua

3.42M

32.04%1.1M

67.96%2.32M

↓26.94%

↓10.23%

Direct

kidstaff.com.ua

2.88M

8.05%231.69K

91.95%2.65M

↓21.07%

↑4.21%

Direct

foxtrot.com.ua

2.86M

27.26%780.92K

72.74%2.08M

↓25.89%

↑2.98%

Direct

ek.ua

2.84M

33.8%959.08K

66.2%1.88M

↓28.88%

↑2.1%

Direct

knigavuhe.org

2.64M

5.15%135.99K

94.85%2.5M

↓38.07%

↑0.67%

Direct

ebay.com

2.44M

47.43%1.16M

52.57%1.28M

↓3.94%

↑12.66%

Direct

silpo.ua

2.32M

34.78%806.79K

65.22%1.51M

↓40.74%

↑40.05%

Direct

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Key Insights on Top Retail Websites in Ukraine on February 2026

As of February 2026, olx.ua leads Retail in Ukraine with 43.81M monthly visits. Its audience skews mobile-first (34.8% desktop / 34.8% mobile), and traffic is down month over month -17.15% and down year over year -10.08%. rozetka.com.ua holds second with 35M visits and a mobile-leaning mix (39.5% desktop / 60.5% mobile), while prom.ua ranks third with 24.86M visits.

Across the leaders, rocknation.su is the most mobile-first (98.85% of visits), whereas viyar.ua is the most desktop-reliant (85.9%). Momentum favors stolychnashop.com.ua in the latest month (88.09%), while metro.ua shows the steepest pullback.

Acquisition patterns also differ: olx.ua is driven primarily by search, olx.ua by direct, and olx.ua by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Ukraine