Top Tobacco Websites in New Zealand

Key Insights on Top Tobacco Websites in New Zealand on February 2026

As of February 2026, vapeshed.co.nz leads Tobacco in New Zealand with 269.19K monthly visits. Its audience skews mobile-first (2.21% desktop / 2.21% mobile), and traffic is up month over month 909.36% and down year over year -50.43%. shosha.co.nz holds second with 86.74K visits and a mobile-leaning mix (14.8% desktop / 85.2% mobile), while vapo.co.nz ranks third with 16.45K visits.

Across the leaders, ecigarettedirect.co.uk is the most mobile-first (100% of visits), whereas snusdirect.com is the most desktop-reliant (100%). Momentum favors ecigarettedirect.co.uk in the latest month (5,268.79%), while vapestore.co.uk shows the steepest pullback.

Acquisition patterns also differ: vapeshed.co.nz is driven primarily by search, vapeshed.co.nz by direct, and vapeshed.co.nz by referral; overall, 24 of the top 85 sites are direct-led, 55 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.