Top Websites in Zambia
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Zambia, Updated February 2026
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Key Insights on Top Websites in Zambia on February 2026
As of February 2026, google.com leads in Zambia with 5.11M monthly visits. Its audience skews desktop-first (91.23% desktop / 91.23% mobile), and traffic is up month over month 0.33% and up year over year 42.17%. youtube.com holds second with 2.66M visits and a desktop-leaning mix (98.98% desktop / 1.02% mobile), while chatgpt.com ranks third with 1.23M visits.
Across the leaders, pornhub.com is the most mobile-first (75.08% of visits), whereas msn.com is the most desktop-reliant (100%). Momentum favors 123movienow.cc in the latest month (720.78%), while filmboom.top shows the steepest pullback.
Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 86 of the top 100 sites are direct-led, 6 are search-led, and 8 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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