General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing7 min read

Marketing Generalist vs. Specialist: Which Path Should You Take?

Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?

Brenna KellyJune 17, 2024

General Marketing9 min read

What Is a Pitch Deck? An Overview + Examples

See the best pitch deck examples from well-funded companies and what made them stand out.

Ankit VoraJune 13, 2024

General Marketing14 min read

Innovative Real Estate Marketing Ideas Beyond Social Media

Unlock the full potential of your real estate marketing ideas with our comprehensive guide. Dive deep into innovative ideas that go beyond social media, encompassing everything from targeted display ads to engaging community events.

Brenna KellyJune 3, 2024

General Marketing11 min read