General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing10 min read
What Is a Call to Action & How to Write a CTA That Converts
A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“
General Marketing9 min read
The 7 Best Landing Page Builders for 2024
Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.
General Marketing18 min read
The Complete Guide to Google Analytics Direct Traffic
Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.
General Marketing14 min read
What Is a Niche Market? How to Find Yours (Plus Examples)
Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.
General Marketing9 min read
7 Small Business Marketing Challenges & How to Overcome Them
Typical small business marketing challenges include limited budgets and difficulty reaching target audiences.
General Marketing10 min read
How to Write a Press Release: A Step-By-Step Guide
Use this advice to write a press release that will capture the media’s and your target audience’s attention.