General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing8 min read

Exploring the Role of a Full Stack Marketer

Dive into the multi-faceted role of a full stack marketer and see how they handle various marketing tasks. Learn about the essential tools that help optimize and streamline their daily operations.

Brenna KellyJuly 9, 2024

General Marketing24 min read

Influencer Management 101: Building Strong Relationships

Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.

Sydney GoJune 28, 2024

General Marketing11 min read

Meet Your Next Game-Changer: Your Top Semrush Updates of 2025

Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2025, but we’ve been hard at work coming up with fresh ways to make your work even easier

Semrush TeamJune 27, 2024

General Marketing9 min read