General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing16 min read
13 Types of Digital Marketing to Use for Brand Growth in 2024
Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.
General Marketing10 min read
Cutting Through the Noise: Boosting Brand Positioning in Crowded Markets
Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.
General Marketing14 min read
Top 18 Affiliate Marketing Tools to Boost Traffic and Conversions
Learn how you can use affiliate marketing tools to help you increase your conversions.
General Marketing8 min read
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.
General Marketing10 min read
8 Effective Marketing Channels in 2025 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.
General Marketing9 min read
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.