General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing9 min read
What Is Mobile Marketing? An Overview + Best Practices
Mobile marketing is any type of promotion that reaches and engages customers on their mobile devices.
General Marketing7 min read
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
General Marketing20 min read
How to Start a Blog: The Beginner's Guide for 2025
Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.
General Marketing9 min read
How to Create a Product Marketing Strategy
A product marketing strategy is a structured plan that defines how you will position and promote a product.
General Marketing6 min read
Outbound Marketing: Definition, Examples, & How It Works
Outbound marketing is when a business contacts potential customers to generate interest and drive sales.
General Marketing10 min read
How to Monetize a Blog (& Grow Your Revenue)
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.