General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing11 min read
89 B2B Marketing Statistics You Need to Know in 2025
Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.
General Marketing9 min read
How to Build a Powerful Multi-Channel Marketing Strategy [2025]
Learn how to create your own multi-channel marketing strategy in 7 steps—with examples and best practices to guide you.
General Marketing10 min read
The Beginner’s Guide to Doing Local Marketing
Use this local marketing guide to keep your business top of mind for customers in your community.
General Marketing9 min read
Brand Tracking 101: The Art of Digital Eavesdropping
Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.
General Marketing8 min read
What Are KPIs? A Guide to Key Performance Indicators
Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.
General Marketing9 min read
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.