How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
The Complete Website Migration Checklist [SEO-Friendly]
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
How to build brand visibility in AI search
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.
How to Use Rich Results for Ecommerce to Improve SERP Visibility
Ranking well in search results is not the end of the line. Ecommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every ecommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal” for each search listing.
The Future of SEO: Understanding, Credibility, & Deliverability
Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What should you be doing to take advantage? Learn about the potential future of SEO in this guide and prepare for the next iteration of search for the coming decade!
Ways to Build Expertise, Authority, and Trust to Boost your SEO
On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other smart marketers) had to say on #SEMrushchat:
Black Hat SEO and White Hat SEO: What's the Difference?
Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
How to Protect Your Position When You Rank 1st in SEO
After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.
What Is Black Hat SEO? 9 Risky Techniques To Avoid
In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.