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Outperform your search competitors.
Outperform your search competitors.AI-driven search has arrived—and Semrush One bundles our AI Visibility Toolkit + SEO Toolkit to let you:
See how AI platforms talk about you
Discover valuable topics to cover
Get AI-powered strategy suggestions
Build keyword plans with personalized insights
Identify fixes to improve technical health
Benchmark yourself against competitors
Outperform your search competitors.
10M marketing professionals have already used Semrush
Outperform your search competitors.
Outperform your search competitors.
Outperform your search competitors.
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Hilary St Jonn

Affiliate Manager AT SEMrush Affiliate Program

Affiliate Manager at BeRush, SEMrush‘s official affiliate program. Passionate about educating others on the power of digital marketing.

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Black Hat SEO and White Hat SEO: What's the Difference?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.

9 min read