General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing9 min read
How to Improve Website Traffic: Ways to Increase Visits
Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.
General Marketing10 min read
9 Best Blogging Platforms for Different Needs
Check out our top nine recommendations for the best blogging platforms for different use cases.
General Marketing10 min read
What Is Split Testing? Definition + How to Do It
Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.
General Marketing12 min read
What Is SaaS Marketing? 7 Steps to Get Started
SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.
General Marketing7 min read
60 SaaS Statistics Related to Growth, Challenges, and More
The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.
General Marketing12 min read
How to Increase Your Conversion Rate (Tips That Work)
Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.