General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing10 min read
What Is a Marketing Plan? (& How to Create One)
A marketing plan details how you’ll promote your products and services and achieve growth targets.
General Marketing15 min read
26 Best SaaS Websites + Insights About Them
The best SaaS websites that both B2C and B2B companies can learn from include Slack, Shopify, and Stripe.
General Marketing17 min read
12 Best SaaS Marketing Strategies for Business Growth
Check out the top marketing strategies to drive growth for your SaaS business in 2024.
General Marketing15 min read
17 Powerful Marketing Campaign Examples to Prepare for 2025
Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.
General Marketing9 min read
What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.
General Marketing5 min read
Marketing Reports: Tips & Examples for Beginners
Marketing reports are data-focused documents that summarize marketing results at regular intervals.