How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
18 Best AI Tools for Public Relations in 2026
The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.
Create an SEO + AI Search Marketing Report [+ Template]
Learn to quickly build a report that helps you track both SEO and AI Visibility.
What to Do About AI Overviews Traffic Loss
Learn how to diagnose whether AI Overviews are causing your traffic drop, which pages are affected, and what to do.
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
LLM Optimization (LLMO): Get AI to Talk About Your Brand
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
Google Web Guide: A New Search Experiment
Google Web Guide is a new Search Labs experiment that organizes search results into thematic clusters. Learn more in this guide.