How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
AI SEO Tips: How to Earn Citations & Mentions in AI Search
Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.
How to Do Prompt Research for AI SEO
Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.
Content Chunking: What Is It & Should You Care?
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
ChatGPT Searches Google Shopping to Create its Recommendations
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
Use Semrush to Benchmark Brand Mentions in AI Answers
See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.
The 7 Best AI Visibility Tools to Win in AI Search (2026)
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.