Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue — from improving how brands appear in AI answers to strengthening search performance across channels. He has led large-scale visibility programs in SaaS, DTC e-commerce, travel, legal, and international markets, driving major revenue gains and scaling content to millions of users.
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Google rolls out worldwide agentic restaurant booking via AI Mode
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Agentic search: How AI agents will decide which brands get found
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.