Katie leads SEO strategy for a range of B2B and e-commerce clients at Seer. Using her expertise in Excel and passion for numbers, Katie manages a variety of B2B, E-Commerce, and Healthcare clients.
I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.
Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.