Chris has been providing strategic, technical, and hands-on digital marketing expertise for more than a decade. Delivering SEO campaigns for enterprise brands, managing marketing strategies, training teams, or speaking at industry-leading events. Chris is a Senior SEO Consultant at Torque Partnership & Technical Director at Footprint Digital.
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).
Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional cost or complexity into your reporting.
SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do—but are we using this to the fullest?