How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
The Complete Website Migration Checklist [SEO-Friendly]
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
How to build brand visibility in AI search
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.
Google Penguin 4.0 Update — The Good, The Bad and The Ugly
Google has officially announced the release of its Penguin 4.0 update. Semrush reviews the key features of Penguin 4.0 and see how they will affect the work of SEO specialists.
Why “Content Is King” Is the Biggest Myth in SEO
Most people don’t know how to build links the right way so they tell you content is king because producing content is so much easier than getting good links to point to your website. If an SEO company is any good than what they would tell you is great content and link building go hand in hand.
11 Most Common On-Site SEO Mistakes [Semrush Study]
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!
Hot or Not? Check Your Images with Heat Maps
Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content — or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off — or confusing them?
6 WordPress Plugins To Personalize Your Website's User Experience
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user. Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it?
Baidu 101: An Overview of Baidu Webmaster Tools
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.