How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
The Complete Website Migration Checklist [SEO-Friendly]
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
How to build brand visibility in AI search
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.
Essential Expert Tips on Fixing and Avoiding Google Penalties
As Semrush recent research revealed penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. We interviewed 16 SEO experts to get their tips on how to fix and avoid penalties from Google
SEO for Startups: 5 Steps To Build Your Online Presence
In this guide, Kevin Indig gives insight into how startups should do SEO from A to Z to acquire more users, increase brand awareness and find product-market fit faster.
SEO Agency's Advanced Tips for Reporting SEO to Clients
The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not report what is happening and don’t explain to the client how their services are helping them. If you don’t have solid reporting, then from your client’s perspective you aren’t doing very good SEO work. It is critical that you communicate the amazing work that you are doing because that is going to be the only way that they will know. With that being said, here are the main things that you want to be doing to be more successful about reporting to your clients.
Content Analysis with XML Sitemaps and Python
In this guide, you will learn how to analyze the content of a website across time using their XML sitemap. And, you will learn how to extract categories, URLs, slugs, and authors using a reusable Python template for sitemap analysis, with an interactive notebook. You will also learn how to collect publishing trends by year, month, and week.
How to Improve Your SEO by Using Schema Markup
We have tips from the Semrush community on How to Boost Your SEO by Using Schema Markup. These tips came from our #Semrushchat which takes place every Wednesday on Twitter. Our guests included Martha Van Berkel, Jason Barnard, and Hamlet Batista.
Oreo's SEO, Brand Addressable Market Size (BAMS), IAMS & More
In this article, we will be looking into Oreo‘s SEO, discover BAMS and why it is important, we will talk about cookie world domination (kind of) and have some fun in the process. Check it out!