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How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
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20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
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Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
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How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing10 min read
Effective Comparison Pages: 6 Steps for Better Conversion Rates
Comparison pages can take your conversion rates to the next level. Here’s what you need to know.
General Marketing6 min read
14 of the Best WordPress Blog Themes in 2025
Explore these WordPress blog themes to learn about their features and find the right one for you.
General Marketing5 min read
New Year, New Target Audience: How to Reach New Audiences in 2025
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
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How To Create a Media Plan in 10 Steps
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.
General Marketing13 min read
10 Effective Digital Marketing Channels & How to Use Them
10 digital marketing channels and how you can use them to drive more business, step by step.
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27 Up-to-Date Sales Statistics for 2025
Want to learn about the state of sales? Check out these 27 up-to-date sales statistics for 2025.