General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing13 min read
The Complete Guide to (Effective) Customer Analysis
Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.
General Marketing6 min read
A Quick Start Guide to Client Management
For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along with best practices for improving your customer relationships.
General Marketing23 min read
Top 50 Marketing KPIs for Businesses and Agencies
We‘ve put together this comprehensive list of the top 50 marketing KPIs for agencies and businesses to track in 2021. Make sure you‘re using the best and most relevant marketing metrics to accomplish greater results.
General Marketing8 min read
Project Management Software for Agencies: What to Look for
Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.
General Marketing11 min read
Common Agency Challenges and Solutions: An Insider’s View
Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.
General Marketing18 min read
How Agencies Win Big with Semrush: Workflows You Can Replicate Right Now
In this guide, you will find a collection of step-by-step instructions from agencies who have boosted their business growth with Semrush. Learn more about their experiences and the tremendous results they have achieved by using the tools. Semrush helps agencies at every stage of their workflow.