General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing12 min read
How to Define Your Brand’s Tone of Voice (+ Template)
Learn how to develop a tone of voice for your brand and use our template to get started.
General Marketing7 min read
5 Ways to Market Your Agency and Get More Qualified Leads
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth.
General Marketing7 min read
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!
General Marketing9 min read
How to Find the Best Web Hosting Services in 2022
When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.
General Marketing12 min read
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?
General Marketing10 min read
Agency to Agency: The One Most Important Tip that Helped Differentiate Our SEO Agency in a Crowded Market
Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without reviews, reputation, or advertising budget. Find out how they did it now.