General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing7 min read

How to Become a Content Developer

Content developers research, create, publish, and distribute content. Learn how to become one here.

Kelly LyonsJanuary 31, 2023

General Marketing16 min read

How to Start a Digital Marketing Agency in 2025

Want to start a digital marketing agency? This step-by-step guide will show you how to start and scale one.

Kate ChurkinaJanuary 7, 2023

General Marketing14 min read

The 8-Step Checklist for Launching a Creator Marketing Campaign

Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build brand credibility all in one.

Vladyslav OpryshkoDecember 29, 2022

General Marketing7 min read