General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing6 min read
How to Make the Most of the Free 7-Day Semrush One Trial
Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.
General Marketing11 min read
A Beginner’s Guide to RFPs in Marketing
Learn what a request for proposal (RFP) in marketing is and how to find the best agency for your business.
General Marketing9 min read
CRM Marketing: Definition, Tips, and Top Tools
Customer relationship management isn’t just for salespeople. Learn why it’s vital for marketing too.
General Marketing11 min read
How to Create a Customer Profile (+ Free Templates)
A customer profile template helps you target your ideal customers. Learn more and download our customizable templates.
General Marketing18 min read
Business Metrics: What They Are & 20 You Should Track
Business metrics are critical to your company’s health. Learn what they are and which matter most for your business.
General Marketing17 min read
12 Marketing Tactics: Definition, Examples, & Choosing Your Own
A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.
General Marketing12 min read
Unique Value Proposition: What It Is & How to Create One
Unique value propositions explain what sets you apart. Read some examples and learn how to craft yours.