General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing10 min read

14 Tips for Marketing to Seniors in 2025

Best practices for marketing to seniors include posting on Facebook, improving accessibility, and doing SEO.

Rachel HandleyDecember 15, 2023

General Marketing19 min read

24 CRM Tools to Level up Your Business in 2025

Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.

Semrush TeamDecember 14, 2023

General Marketing5 min read

Finding Your Ideal Marketing Toolkit with the Semrush App Center

In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.

Luke HarselDecember 13, 2023

General Marketing18 min read