Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP). Something specific that makes your company stand out from the competition. Your USP might relate to who you are as a company, who you serve, or what services you offer. Here are 10 ways marketing companies can earn business with standout USPs.
Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally. In January, Google enhanced its Googlebot’s ability to evaluate the way content changes according to a user’s location — denoted by IP address — and the preferred language settings, — through the Accept-LanguageHTTP header. Today, more and more businesses have restructured their websites to be able to serve up content dynamically according to a user’s language or country.
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
In the real world, people are attracted to confident, charismatic individuals who know themselves and know what they want. These are the individuals that seem to have it all figured out, and they rarely care what you or anyone else thinks of them. They are successful in the dating scene, seem to win at an outrageous amount of things and typically attract the most business and make the most money.
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.
