Spreadsheets are essential in our day-to-day as SEO analysts. We thought it would be a good idea to present a number of formulas we use to make our lives a little easier and speed up the process for you, too.
What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.
Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
In this tutorial, we will use crawling and scraping to create an influencer database using Python. You can get an interactive version of the tutorial to follow along, modify the code, or later use it as a template.
This article explains why 100 PageSpeed score is not enough, and lists several interesting optimizations techniques that might help you stay ahead of your competition in terms of website performance.
As Semrush recent research revealed penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. We interviewed 16 SEO experts to get their tips on how to fix and avoid penalties from Google
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Learn how to do a competitive analysis and compare your brand against your competitors.
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Learn how to do a competitive analysis and compare your brand against your competitors.
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.
