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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

General SEO9 min read

Black Hat SEO and White Hat SEO: What's the Difference?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.

Social Media10 min read

How to Create a Wikidata Page and Why it Matters for SEO

It‘s very rare that we see a new player in the SEO and Digital Arena that‘s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it‘s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we‘re missing out on a tremendous opportunity -- think of it this way:Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. You may have noticed Wiki content dominating the SERPS throughout the past decade; it‘s credible, recognized, and a powerful presence online.It‘s had greatness thrust upon it: On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata‘s strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase‘s data over to Wikidata, retiring the product on June 30th. That‘s a heck of a lot of eggs in that basket.Its future is bright: Rich search results are increasingly becoming the norm for Google, and the Knowledge Graph is more powerful than ever. Marshall Simmonds reported at SMX East 2015 that a full 24% of search results now include this visual. Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information.

General SEO8 min read

How to Protect Your Position When You Rank 1st in SEO

After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.

General SEO11 min read

What Is Black Hat SEO? 9 Risky Techniques To Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.

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