Industry News14 min read
Major 2021 Semrush Updates: New Features to Power Your Marketing
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Industry News6 min read
Explaining Google’s November 2021 Core Update
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Original Research & Studies3 min read
The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?
Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.
General Marketing7 min read
5 Buyer Persona Examples That Go Beyond the Basics
Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics.
Technical SEO7 min read
8 Steps to Perform a Technical SEO Audit for a Client’s Blog
In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content plan, and created technical instructions for third-party content writers tasked with bringing the content to life. In the meantime, the bakery’s web developers installed a blog theme on a bakery’s test domain to ensure that there were no technical errors before officially launching the blog on the bakery’s website. In this article, we’ll show you how an agency conducted an in-depth technical audit of the bakery‘s new blog to look for future optimization potential.
Original Research & Studies14 min read
Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them
With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
General SEO10 min read
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO10 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Link Building12 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Competitor Intelligence & Research10 min read
SEO
On-page SEO11 min read
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Keyword Research12 min read
How to Do Keyword Research in 2026 (6 Ways + Framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Local SEO11 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Technical SEO7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
General SEO11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Marketing
Content10 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Paid Advertising8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
General Marketing6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
Paid Advertising10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
News & Research
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.