Paid Advertising6 min read
Google Display Network: What Is the GDN & How to Use It
The Google Display Network (GDN) is a group of millions websites, apps, and videos where your Google ads can appear.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Technical SEO9 min read
HTML Link Code: How to Create Hyperlinks with HTML (+ 9 Examples)
To create links in HTML, you wrap the content in tags and use the href attribute. Learn how in our guide.
Content12 min read
What Is Clickbait? Does it Actually Work + 3 Examples
Clickbait is misleading or sensationalist content created to earn page views on a website. But does it work?
Content18 min read
5 Time-Tested Blog Post Templates for Compelling Content
Check out our five blog post templates, plus details on structure, proper usage, and examples.
Content10 min read
Branded Content: What It Is & How to Create It
Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.
Original Research & Studies7 min read
The Unique Rank Volatility Patterns of the August 2023 Core Update
On August 22, 2023, Google announced the release of its August 2023 core update. The rank volatility trends surrounding the update were unprecedented, which makes diving into this update particularly interesting.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
General SEO10 min read
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO10 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Link Building12 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Competitor Intelligence & Research10 min read
SEO
On-page SEO11 min read
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Keyword Research12 min read
How to Do Keyword Research in 2026 (6 Ways + Framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Local SEO11 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Technical SEO7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
General SEO11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Marketing
Content10 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Paid Advertising8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
General Marketing6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
Paid Advertising10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
News & Research
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
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Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
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Top YouTube Searches
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Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
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