Paid Advertising20 min read
What Is Ad Copy? Plus 14 Actionable Tips to Get It Right
Learn how to write great ad copy with these 11 actionable tips complete with successful examples.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
General Marketing10 min read
How to Find Influencers for Your Brand (Not Just on Instagram)
Discover strategies to find the right influencers for your next marketing campaign by reading our guide.
Local SEO12 min read
Local Online Marketing: 9 Reliable Tips to Attract Customers
Local online marketing is how you can target nearby audiences with digital tactics. See how to get started.
Technical SEO7 min read
Subdomain vs. Subdirectory: What They Are & Which Is Better for SEO
Subdomains and subfolders organize website content into different sections. Find out which is best for SEO.
Content5 min read
Repurposing Content: How to Turn Articles into Videos
Learn how to turn your blogs into videos in just a few minutes with tools available from the Semrush App Center.
General SEO20 min read
What Is the Future of SEO in 2025? 9 Critical SEO Trends to Know
Curious about the future of SEO? Discover 9 essential trends that will define the next era of SEO and AI.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
General SEO10 min read
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO10 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Link Building12 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Competitor Intelligence & Research10 min read
SEO
On-page SEO11 min read
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Keyword Research12 min read
How to Do Keyword Research in 2026 (6 Ways + Framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
Content10 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
News & Research
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.