ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Nikola is a Data Analyst with 10 years of experience, working at the intersection of marketing analytics, attribution, experimentation, and AI-driven research. He translates complex datasets into practical guidance on what’s changing, what’s noise, and what to do next. Outside of work, he‘s either walking his dog or playing a board game or debating game theory ... over a board game.