Content Marketing Principles for Business
This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.
Who is this course for?
This practical course gives learners an understanding of the fundamentals and business goals of content marketing. Focusing on how to research, create, and tailor the right content for the desired audience.
What you’ll learn
Throughout this course, you’ll learn how to research, develop, and align content for your audience. Additionally, you’ll gain insights into using tools available on Semrush that are effective in content research, development and measurement.
Earn Your Certificate from Semrush Academy
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Course Instructors
Chima Mmeje
Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies. She has worked with clients like Wix, Aura, Remitly and Skillshare. She's also the founder of the Freelance Coalition for Developing Countries, a nonprofit dedicated to providing free resources and mentorship for BIPOC professionals.
Course Structure
1
What is content marketing and why is it important?
In this lesson, you will gain an insight into content marketing and how it can be used to advance your marketing efforts.
1 video
5 minutes
2
Types of content marketing
In this lesson, you will be introduced to the main types of content and how these formats can be used in relation to your audience.
1 video
11 minutes
3
Content-led SEO
In this lesson, you will learn the 6 step process in how to make SEO a top priority when creating content and discover tips to use Semrush SEO and Keyword Research focused tools throughout.
1 video
25 minutes
4
How to create a content marketing plan
In this lesson, we take a detailed look at a 10 step approach to creating a content marketing plan, along with diving into Semrush's Topic Research Tool and SEO Content Template throughout this process for topic cluster development.
1 video
24 minutes
5
Measuring the success of your content marketing efforts
In this last lesson, you will discover ways to evaluate the effectiveness of your content marketing activities through the use of key metrics.
1 video
6 minutes
6
Congratulations and Special Offer
Congratulations on completing your course! In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!
1 video
2 minutes
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