SEO & Content Playbook for Agencies with Andy Crestodina
Grow your marketing agency organically by combining the best content and SEO tactics into a unified strategy. This free course from Andy Crestodina takes you step-by-step through his comprehensive marketing playbook.
Who is this course for?
What you’ll learn
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Course Instructors
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Andy Crestodina
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology, and analytics. He was also named in Semrush’s Top 100 Influencers in Content Marketing for 2022.
Course Structure
1
Intro
Andy introduces key challenges experienced by agencies and how his playbook strategies will help overcome these obstacles.
1 video
3 minutes
2
Overview: Content Strategy for B2B Lead Generation
In this lesson, you'll learn how content, SEO, and influencers work together, and identify ways to communicate digital marketing strategies to non-expert marketers.
1 video
43 minutes
3
Digital Content Best Practices
In this lesson, Andy focuses on content structure, so you can create compelling, engaging, scannable content that your audience demands.
1 video
38 minutes
4
Account Based Content Marketing
In this lesson, Andy explains how to use a “flip the funnel” approach so you can improve the relevance of your audience, build relationships, and refine your relevance over time.
1 video
31 minutes
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